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  • WA Cattlemen's Association

New ideas, ventures diversify ranch income

by Jena McRell, who is the managing editor for The Cattleman magazine, Texas & Southwestern Cattle Raisers Association’s flagship publication.


Treadwell Cattle Company embraces opportunity.


Staying in operation for more than a century requires a great deal of business savvy. Just ask John and Brian Treadwell, the fourth and fifth generations to manage Treadwell Cattle Company near Christoval.


Through the years, the Treadwell family has been willing to take on new ideas and ventures to diversify ranch income. Brian’s great-grandfather once raised polo ponies for the U.S. Army.


Through the years, the Treadwells have always looked for new ways to diversify their ranching income.


In the 1990s, John and Brian established a hunting and recreation business. Their hunting lodge welcomes a number of loyal guests each year to hunt for white-tail deer and enjoy other wildlife. That’s been a significant contributor to their bottom line.


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