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NCBA Delivers State of the Industry Address During Virtual Winter Reboot

During the National Cattlemen’s Beef Association (NCBA) virtual Winter Reboot conference, NCBA CEO Colin Woodall and NCBA Vice President of Government Affairs Ethan Lane discussed the state of the industry and priority issues in Washington, D.C. that could affect cattlemen and women. Woodall and Lane discussed the availability of USDA programs to assist farmers and ranchers from the damage done by the frigid temperatures that were seen across the country last week, the impact COVID-19 has had on cattle markets, and the work NCBA has done to provide opportunities for increased profitability while ensuring a steady food supply chain.


They also shared the many wins that the NCBA policy team has had including, working to ensure the beef industry is eligible for pandemic relief programs including USDA’s Coronavirus Food Assistance Program (CFAP) and the Small Business Administration’s Paycheck Protection Program (PPP), two programs that farmers and ranchers across the country utilized during the market disruptions caused by COVID-19.


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