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NCBA Takes Action to Increase Producer Profitability Through USDA-Verified Labels

The National Cattlemen’s Beef Association (NCBA) filed a petition with the U.S. Department of Agriculture’s Food Safety and Inspection Service (USDA-FSIS) to eliminate the use of “Product of the USA” (POTUSA) and other broad U.S. origin labeling claims for beef products that are potentially misleading to consumers.


NCBA believes that current “Product of the USA” labels are a disservice to American consumers and cattle producers alike. The claim implies that a beef product is entirely of U.S. origin. However, in reality, imported beef products are eligible to be labeled “Product of the USA” as long as the product has been minimally processed or repackaged in a USDA-inspected facility. It is not subject to source verification, is not tied to any kind of food safety standard, and is applied by packers and retailers in a manner that does not deliver value back to the cattle producer.


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